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4 Proven Video Marketing Strategies to Boost Local Moving Leads

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Local moving is a competitive industry, with new players entering the market all the time. It’s why your business must stay ahead of the latest digital marketing trends to stand out from others and reach new prospects that become loyal customers.

That’s precisely where video marketing comes in. Today, 89% of people say watching a video has convinced them to buy a product or service. While video marketing is widely used in some industries, many service-based businesses tend to be the last adopters.

Instead, you can be a proactive business that showcases services, testimonials, and offers valuable moving tips through video to enhance your business. In doing so, you become a trusted brand that “gets it” and connects to prospects who value video over text or image-based marketing.

In this post, we’ll dive into proven video marketing strategies tailored specifically for moving businesses. Each strategy is designed to be actionable and straightforward to implement, ensuring you (and your staff) can take advantage of these approaches.

1. Prioritize Customer Testimonial Videos

Every business knows the value of customer testimonials for building trust and credibility. However, most moving businesses rarely use video to capture testimonials, which are far more effective than text or image-based.

Why? Because more people are losing trust in reviews that seem generic or “too good to be true.” Instead, prospective customers want to see “real” people just like them who vouch for a brand, product or service.

While getting customers to be on camera can be challenging, some people have no problem with it, as long as they’re asked. Once captured, these videos can be shared on your website, landing pages, social media and even embedded into email marketing.

Video Marketing Action Step: Identify customers who are willing to share their positive experiences on camera. Aim for a mix of demographics to appeal to a broad audience.

Record their testimonials, focusing on aspects such as the efficiency of the move, the care taken with their belongings, and the professionalism of your team. Use online tools that allow customers to leave video reviews using their smartphone or desktop computer.

2. Create Irresistible “How-To” Video Moving Guides

“How-to” guides are immensely popular, offering valuable information in an easily digestible format. For a moving company, this could include videos on packing tips, moving checklists, setting up a new home, or crucial mistakes to avoid when making a large move.

The key to success is to create content that solves real concerns and problems for your audience. Think about what matters most to them, including protecting their valuables, minimizing hassle, and experiencing the peace of mind that comes with a great move.

These guides not only position your business as a helpful resource but also increase your online visibility, as they are often searched for by individuals planning a move.

Video Marketing Action Step: Choose a moving-related topic that your target audience cares about, such as “How to Pack Fragile Items for a Move” or “10 Essential Things to Make Your Moving Day a Breeze.”

Use high-quality visuals and concise, informative narration to keep viewers engaged. Promote these videos on your website and social media, optimizing the titles and descriptions for SEO to attract organic search traffic.

3. Showcase Engaging Behind-the-Scenes Content

Behind-the-scenes (BTS) content offers a unique glimpse into your business’s operations, humanizing your brand and creating a stronger connection with your audience.

This could include videos showcasing your team in action on moving day, the process of packing a truck efficiently, or how you prepare for a move.

BTS content can make your business more relatable and trustworthy, encouraging potential customers to choose you over competitors. You can also repurpose the content across several platforms, creating opportunities to expand your business.

Video Marketing Action Step: Plan a BTS video shoot during a typical moving day, capturing your team’s hard work, dedication, and attention to detail. Make sure the videographer you hire has experience with the latest trends in video marketing to ensure your content comes off as fresh and engaging.

Highlight the teamwork, the problem-solving moments, and the care with which items are handled. Share these videos with a narrative that aligns with your values and mission, emphasizing the quality and reliability of your service.

4. Encourage Short-Form User-Generated Content

User-generated content (UGC) is a trending marketing tool that leverages content created by your customers or content creators hired online. This type of content can significantly enhance authenticity and relatability, as it comes directly from those who have experienced your services.

Encouraging your customers to share their moving experiences or hiring content creators to depict the ease of moving with your company can create a stream of persuasive, real-world endorsements.

Video Marketing Action Step: Create a campaign encouraging your customers to share their moving experiences through short videos. Offer incentives such as discounts on future services or a chance to win a prize to motivate participation.

Alternatively, hire online influencers or content creators to create “quick hit” videos showcasing the simplicity and efficiency of using your services for their move. Share these UGC videos on your social media platforms and website, showcasing the genuine satisfaction of your customers.

Video Marketing Isn’t Going Anywhere. Are You Using It?

Video marketing is here to stay. Moving companies that embrace it will outperform the competition, drive visibility and convert more leads. Pick one of these strategies to focus on for the next 90 days and prioritize it in your marketing.

Ensure your video content is directly tailored to your moving prospects, addressing their needs and concerns. By doing so, you’ll not only enhance your online presence but also build trust and credibility with your target audience.

That’s where Slamtdot comes in. Our team can build, deploy and test a video marketing plan for your moving business that is “hands-off.” Our team of experts is obsessed with results, and we’ll ensure your video campaigns move the needle of lead generation, conversions and profitability.

If you’re interested in learning how your moving business can leverage video marketing, contact our team of experts today!

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